The Seaside Holiday Parade is a Thanksgiving weekend tradition in South Walton, Florida, held along Scenic Highway 30A. Here's what you need to know:
- Date and Time: Saturday, November 29, 2025, from 3:00 p.m. to 8:00 p.m.
- Parade Route: Starts at Seagrove Plaza and ends at Seaside's Central Square.
- Activities: Parade (3:00–4:30 p.m.), Santa's arrival and tree lighting (5:00 p.m.), and Christmas Village (5:00–8:00 p.m.).
- Parking: Limited near Central Square; arrive early or use overflow lots. Walking or biking is encouraged.
- Viewing Spots:
- Seagrove Plaza: Spacious but far from the tree lighting.
- Mid-route: Balanced crowds but fewer amenities.
- Central Square: Crowded but close to all activities.
Dress in layers for cool November evenings, bring essentials like snacks and blankets, and plan your arrival early to avoid traffic. After the parade, enjoy live performances, caroling, and photos with Santa.
Christmas on 30A | Seaside Holiday Parade 2025
About the Seaside Holiday Parade
The Seaside Holiday Parade & Turn on the Town is a cherished tradition that brings Seaside's festive spirit to life. This event marks the unofficial kickoff to the holiday season for the 30A and South Walton communities, drawing both locals and visitors to celebrate with an afternoon and evening of holiday cheer.
Event Date, Time, and Activities
The parade is set for Saturday, November 29, 2025, with activities scheduled from 3:00 p.m. to 8:00 p.m. The day unfolds in three exciting stages:
- 3:00–4:30 p.m.: The parade winds through town.
- 5:00 p.m.: Santa makes his grand entrance, followed by the tree lighting ceremony.
- 5:00–8:00 p.m.: Christmas Village opens with holiday-themed fun.
Families can snap photos with Santa and wander through the Christmas Village, which offers festive décor, vendor booths, and activities designed especially for kids.
Parade Route and Flow
The parade kicks off in Seagrove Beach, beginning near Seagrove Plaza on County Highway 30A. Participants are asked to assemble by 2:30 p.m. on the north side of 30A, leaving space for driveways and business access. From there, the procession travels west along Scenic Highway 30A, making its way to Seaside's Central Square. Once the parade concludes, the crowd transitions to the amphitheater for the evening’s main events.
Main Attractions and Highlights
The parade is a vibrant display of holiday floats, talented performers, and, of course, a special appearance by Santa himself. Local schools, businesses, and community groups bring their creativity to life with decorated entries that capture the charm of Seaside and South Walton.
After the parade, the Seaside Amphitheater in Central Square becomes the heart of the celebration. This expansive green space, known for hosting live music and outdoor events, sets the stage for an evening of caroling, live performances, and children’s theater. Highlights include appearances by the Emerald Coast Theatre Company at Krier Plaza. The event wraps up with Santa lighting the Christmas tree, officially ringing in the holiday season.
This beloved tradition is often spotlighted in travel guides like SoWal (sowal.co), making it a must-see event for anyone in the area.
Next, we’ll cover tips to help you plan your arrival, navigate parking, and make the most of the festivities.
Getting There and Parking
Driving to Seaside
If you're heading to Seaside from Destin, take US-98 east, then turn south onto County Road 283 or 395 to connect with County Road 30A. From there, continue east to Seaside - a drive that typically takes 45–60 minutes. Coming from Panama City Beach? Take US-98 west, then head south on County Road 395 to 30A, continuing west to Seaside. This route takes about 35–50 minutes.
On parade day, traffic can get heavy. Expect congestion starting 1–2 hours before 3:00 p.m., with parts of 30A between Seagrove and Seaside often restricted for parade activities. To avoid delays, plan to arrive by 1:00–1:30 p.m., adding 20–30 minutes to your usual travel time. After the festivities, traffic tends to slow down between 5:00 and 8:30 p.m. as crowds head home.
To make your arrival smoother, it’s a good idea to review parking options ahead of time.
Parking Options
Parking near Seaside fills up fast, especially on parade day. The most convenient option is the Central Square lots, just a 2–5 minute walk to the Amphitheater via paved, accessible paths. These spaces are typically taken well before the parade begins. If these lots are full, you can find overflow parking on Seagrove side streets to the east, which requires a 10–20 minute walk along 30A. Arriving late? Satellite parking in nearby neighborhoods or public lots may be your best bet, though it involves a longer walk of 20+ minutes or a short bike ride.
| Parking Area | Walking Distance | Accessibility | Best For |
|---|---|---|---|
| Central Square lots | 2–5 minutes | High; paved, close to restrooms | Families with small kids, early arrivals, mobility needs |
| Seagrove side streets | 10–20 minutes | Moderate; sidewalks and curb cuts | Older kids, mid-afternoon arrivals |
| Satellite/overflow lots | 20+ minutes | Varies by route | Late arrivals, active visitors, budget-conscious |
Be sure to follow posted signs and avoid blocking driveways or private entrances - parking enforcement is strict during big events in South Walton. For the latest updates on parking rules and neighborhood etiquette along 30A, check out resources like sowal.co.
If parking seems like a hassle, consider alternative ways to get to Seaside.
Alternative Transportation
The Timpoochee Trail, a multi-use path running alongside 30A, is a favorite for cyclists and walkers, especially on busy event days. Many vacation rentals along 30A include bikes, making it easy to skip parking altogether if you're staying in nearby communities like WaterColor or Seagrove. Walking is another practical option if you're within a mile of Seaside - just remember to wear reflective clothing and carry a flashlight for safety if you'll be out after dark, as festivities often last until 8:00 p.m.
Golf carts are another option, but they’re only allowed where local regulations permit. If you plan to use one, make sure it’s a street-legal low-speed vehicle and confirm the rules with your rental host. For visitors traveling from Destin or Panama City Beach, parking at a satellite lot and biking or walking into Seaside can be a smart and stress-free alternative.
Best Viewing Spots and Timing
Seaside Holiday Parade Viewing Spots and Parking Guide
Top Viewing Areas
The parade route offers three main viewing zones, each with its own perks. Seagrove Plaza marks the starting point, where floats begin their journey at 3:00 p.m. This area provides more space and allows for easier, last-minute arrivals compared to the bustling center of Seaside. However, while you’ll see the parade first, you’ll need to relocate if you want to catch the tree lighting or Santa’s arrival. Mid-route along 30A, between Seagrove and Seaside, offers good views and smaller crowds compared to Central Square. It’s also a short walk into town, but some stretches lack shade, benches, and restrooms. Finally, Central Square and the Seaside Amphitheater is the hub of all activities. This is where the parade concludes, and key events like Santa’s 5:00 p.m. arrival, the tree lighting, caroling, live performances, and photos with Santa (until 8:00 p.m.) take place. The amphitheater’s lawn is particularly family-friendly. The downside? It’s the most crowded spot along the route.
Your choice of viewing area should depend on what’s most important to you - convenience or catching specific events.
| Viewing Area | Pros | Cons |
|---|---|---|
| Seagrove Plaza (Start Area) | Parade starts here at 3:00 p.m.; more space; easier parking and access | No tree lighting or Santa activities; fewer restrooms and food options |
| Mid-Route Along 30A | Offers a balance of space and proximity to Seaside; walkable arrival | Limited shade, benches, and amenities; main events require a walk to town |
| Central Square / Amphitheater | All major activities in one spot; family-friendly lawn; nearby amenities | Crowded; parking is challenging; fills up early |
When to Arrive
Timing your arrival depends on where you plan to watch the parade. For Seagrove Plaza, aim to get there by 2:15–2:30 p.m. - about 30 to 45 minutes before the parade kicks off. This gives you enough time to park, settle in, and claim a good spot. If you’re planning to watch from mid-route, arrive by 2:30 p.m. to secure a viewing spot before the floats roll by. For those heading to Central Square and the amphitheater, an earlier arrival is key. Plan to show up between 1:30 and 2:00 p.m. if you want a front-row seat or prime space on the lawn for both the parade and the 5:00 p.m. tree lighting. If your main interest is the tree lighting or Santa photos, you can arrive closer to 4:00 or 4:30 p.m., but be prepared for large crowds and limited seating options.
Family and Accessibility Considerations
For families with young kids, Central Square and the amphitheater is the most convenient choice. The spacious grassy lawn gives children room to move around, and you’ll be close to restrooms, snacks, and Santa’s Christmas Village. To keep little ones safe, consider sitting farther back on the lawn rather than near the curb. The amphitheater’s paved pathways and nearby parking also make it the best spot for visitors with limited mobility. On the other hand, Seagrove Plaza and mid-route along 30A might suit families with older kids or those who prefer a quieter experience. Just keep in mind that uneven sidewalks along 30A can be tricky for strollers or wheelchairs.
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What to Bring and How to Prepare
With your plans in place, it's important to pack thoughtfully for the weather and event logistics to ensure a smooth and enjoyable experience.
Clothing and Weather Considerations
Late November in the Florida Panhandle brings mild daytime temperatures, typically in the 60s to 70s °F, but evenings can cool down to the 50s °F or lower. Dress in layers to stay comfortable throughout the day. Start with a T-shirt or long-sleeve base layer, add a sweater or fleece, and top it off with a windproof jacket for when the temperatures dip later in the evening.
Don’t forget comfortable, closed-toe walking shoes or sneakers, as you'll likely spend time on pavement and grassy areas in the amphitheater. A light hat or scarf can also help keep you warm when the evening chill sets in.
Items to Pack
Pack a small, lightweight backpack with essentials to keep you prepared:
- Water and snacks
- Hand wipes
- Flashlight or headlamp
- Photo ID
- Credit/debit card and some cash
- Fully charged phone and a compact power bank
If you plan to enjoy the performances or caroling on the amphitheater lawn, consider bringing a lightweight folding camp chair or a blanket for comfortable seating.
Using Seaside Amenities
Seaside has plenty of nearby amenities to make your visit convenient. Restaurants, cafés, and shops surround Central Square, so you can grab a quick meal, snack, or warm drink before or after the festivities. Public restrooms are available throughout the area, but it’s a good idea to use them before the tree lighting to avoid peak crowds.
For tips on seasonal dining or updates on community events, visit sowal.co. These amenities will help you recharge and smoothly transition into the rest of your holiday activities.
After the Parade
Once the parade wraps up, the festivities shift into full swing at Seaside's Central Square, where the evening's activities bring the holiday spirit to life.
Post-Parade Activities
Santa's arrival and the official tree lighting ceremony kick off around 5:00 p.m. at Central Square, drawing crowds for caroling, live performances, and even a children's theater show. Families can spread out on the amphitheater's lawn with blankets or portable chairs to enjoy the performances. After the tree lighting, Santa heads over to the Christmas Village for photo sessions, which run until 8:00 p.m.. Pro tip: wait about 20–30 minutes after the ceremony to avoid the longest lines for photos.
While the festivities are in full swing, Central Square's shops and cafés stay open, offering the perfect chance to grab a hot drink, shop for holiday-themed decorations, or let the kids burn off some energy on the lawn. When hunger strikes, Pizza by the Sea, crowned "Best Pizza of 2025" in SoWal, serves up family-friendly Italian dishes. For those with a sweet tooth, The Donut Hole offers Southern comfort desserts, and Nigel's Bananas is a hit with its chocolate-dipped frozen bananas and craft soda floats. After the formal events, take a leisurely stroll along the 30A pedestrian paths to soak in the holiday lights and snap photos by the beautifully lit Christmas tree once the crowds thin out.
Leaving and Avoiding Traffic
Traffic tends to peak right after the tree lighting and again around 8:00 p.m. when Santa's photo sessions end. To avoid the rush, you can either leave early or wait until around 8:30 p.m. for a smoother exit. If you parked in Seagrove or just east of Central Square, you can bypass the busiest areas by rejoining 30A from a less congested spot.
For rideshare users, plan your pickup a few blocks away to avoid the gridlock near Central Square. Cyclists using 30A's bike paths should ensure they have lights and reflectors for a safe ride home after dark. Follow all event signage and any instructions from law enforcement to make your departure as smooth as possible. Wrapping up the evening without stress is the perfect way to end a festive day.
Planning for Future Visits
As the night winds down, think about how this event can be the start of a broader holiday adventure along 30A. The Seaside Holiday Parade is just the beginning, pairing beautifully with other seasonal festivities in the area.
For the latest event details, including dates, times, and parking information, check out sowal.co. The South Walton events calendar is a fantastic resource for planning your holiday season, from Santa brunches to New Year's celebrations.
Conclusion
The Seaside Holiday Parade & Turn on the Town has become a beloved tradition in South Walton, bringing together families and visitors to kick off the holiday season. A little preparation can go a long way in ensuring a smooth and enjoyable experience. Plan to arrive 45–60 minutes early to snag a parking spot in the designated lots and claim a good viewing area along 30A. Keep in mind that parking in residential areas is closely monitored, so it’s best to stick to approved spots. Since Gulf evenings can get chilly, dressing in layers is a smart move. Don’t forget to bring chairs, snacks for the kids, and take advantage of Seaside’s facilities to stay comfortable during the parade, the tree lighting, and Santa photo sessions.
Where you choose to watch the parade can shape your experience. Families with little ones often prefer the quieter, more spacious areas of 30A between Seagrove Plaza and Central Square. On the other hand, if you’re looking for a livelier atmosphere and prime photo opportunities, Central Square and the Seaside Amphitheater are the places to be - especially as excitement builds for Santa’s arrival around 5:00 p.m. To avoid post-event traffic jams, consider timing your departure carefully.
This parade is just the beginning of South Walton’s festive season. The Saturday after Thanksgiving sets the stage for weeks of holiday markets, concerts, and celebrations all along the 30A coastline. Use this guide to refine your plans for next year - whether that means booking accommodations within walking distance, adjusting your arrival time, or trying out a new viewing spot. Be sure to mark your calendar for late November and check sowal.co as the holidays approach for the latest updates on schedules, parking, and insider tips to make your South Walton holiday unforgettable.
FAQs
Where should I park for the Seaside Holiday Parade?
Parking for the Seaside Holiday Parade is available in designated lots around Seaside and in nearby neighborhoods. There’s also some street parking for those who prefer it. Plan to arrive early since spaces tend to fill up fast during this well-attended event. To make things easier and avoid traffic jams, think about carpooling or checking if local shuttle services are running.
What’s the best way to avoid traffic during the Seaside Holiday Parade?
To avoid traffic headaches on parade day, aim to get there early and take advantage of the designated parking areas. Carpooling can help cut down on congestion, and if you're close enough, biking or walking from nearby neighborhoods is an easy, stress-free alternative. Giving yourself extra time to settle in will ensure you can fully enjoy the event without any last-minute rush!
What should I bring to enjoy the Seaside Holiday Parade comfortably?
For an enjoyable time at the Seaside Holiday Parade, think about packing a few essentials to make your experience more comfortable. Bring along folding chairs or blankets for seating, and dress in weather-appropriate clothing - a jacket or hat can go a long way. If it's a daytime event, sunglasses are a smart addition, while a small flashlight can be helpful for evening festivities. Staying hydrated is easy with water, and a few light snacks will keep you energized. And of course, don’t forget your camera or smartphone to capture all the festive memories!
