The 30A area in South Walton, Florida, is home to vibrant bookstore events that combine literature with community charm. Sundog Books in Seaside and Sage And Dragonfly Bookshop in Santa Rosa Beach host gatherings like author signings, book clubs, and seasonal celebrations. These events often feature local authors, interactive Q&A sessions, and family-friendly activities, creating a welcoming atmosphere for both locals and visitors. Many events are free and align with other local happenings, making them easy to include in your plans. Check their websites or local event calendars for schedules and details.
30A Bookstore Events Guide: Sundog Books vs Sage And Dragonfly
Sundog Books in Seaside

For over 35 years, Sundog Books has been a beloved fixture in Seaside's Central Square, earning the title of the #1 Bookstore in Florida by Southern Living Magazine in 2025. Its charming porch offers a perfect spot for hosting author events, giving readers the chance to connect with their favorite writers while enjoying the picturesque surroundings of Seaside.
"Catching an author signing on our picturesque porch is a real treat. It's a laid-back way to meet your favorite writers and get your books signed, all with our town's beautiful scenery as a backdrop."
- Michelle Hayes Uhlfelder, Marketing Narrative Lead, Sundog Books
Sundog Books collaborates with local organizations like Florida House and the Seaside Institute to bring both regional and national authors to the community. In September 2023, the store hosted a "Literary Soiree" featuring Pulitzer Prize-winning author Jack Davis, followed by a signing with Sherri Springer in October 2023. Back in March 2019, Sundog teamed up with the Seaside Institute to welcome Southern writer Maurice Carlos Ruffin for a morning signing of his novel We Cast a Shadow. Their diverse programming ensures there’s something for every kind of book lover.
Author Book Signings
The porch at Sundog Books is the heart of its author events, blending traditional book signings with more intimate "Evening with" sessions that encourage meaningful conversations. In February and March 2023, author David Harrison held multiple signings to promote his latest works. Spots on the porch or in the cozy upstairs reading nook fill quickly, so arriving early is a good idea!
Readings and Talks
Beyond signings, Sundog Books organizes Literary Soirees and author talks featuring interactive Q&A sessions. These events dive deeper into the creative process and explore the themes behind the books. To stay updated, check out the "Bookstore Buzz" section on their website or follow their Facebook page, which frequently highlights upcoming events, especially during New Release Tuesday.
Family and Children's Events
Young readers are not left out at Sundog Books. The store hosts regular Storytime sessions in its dedicated Children's Corner, featuring books like Goodnight 30A. Kids also enjoy meeting Glover, the shop’s friendly blue heeler. In November 2024, Sundog kicked off the holiday season with a special series of "Author Signings & Storytime" events, creating unforgettable moments for families and little bookworms alike.
Sage And Dragonfly Bookshop in Santa Rosa Beach

Nestled in Santa Rosa Beach, Sage And Dragonfly Bookshop serves as a lively gathering place for book lovers. Known for its welcoming atmosphere, the shop encourages community connections with its signature phrase, "See you in the circle", inviting open and engaging conversations among patrons.
Book Clubs and Community Gatherings
One of the standout events is Wine Wednesday: Southern Writers, a free and informal discussion centered around Southern literature. Gay Wolff from Sage & Dragonfly describes it as "a book discussion gathering with a social emphasis". Guests can enjoy snacks and drinks while diving into literary conversations. These events run from 5:30 PM to 7:30 PM, and RSVPs are welcomed via text at 850-714-2202.
The shop also hosts Local Author Mingle nights, offering readers a chance to connect with regional writers in a relaxed setting. These events typically take place from 6:00 PM to 8:00 PM on select evenings [3, 18]. Beyond these gatherings, the bookshop organizes workshops and themed events to keep the literary spirit alive.
Workshops and Themed Events
Sage And Dragonfly Bookshop frequently features interactive workshops and themed discussions designed to engage readers in meaningful ways. For up-to-date information on these events, visitors can check the shop's website calendar or text 850-714-2202 [18, 19].
Seasonal and Holiday Schedules
As the holiday season approaches, the bookshop adjusts its hours to accommodate festive activities. In December, for example, it opens on Mondays from 10:00 AM to 5:00 PM. Mid-December brings Holiday Cheer Shopping Nights - usually held on December 18 and 19 - complete with mulled cider and extended evening hours until 8:30 PM.
Toward the end of December 2025, the shop adopts a holiday schedule with reduced hours, closing at 3:30 PM on December 31, 2025. It remains closed on January 1 and 2, 2026, and resumes regular Saturday hours on January 3, 2026. Additionally, the shop closes on December 25 and 26, giving staff time to celebrate with their families.
What to Expect at Coastal Bookstore Events
Common Event Formats at Florida Coastal Bookstores
Coastal bookstores in Florida often follow a familiar three-part event structure: an author reading, a Q&A session, and a book signing. For instance, events at the Vero Beach Book Center on October 25 and October 10, 2025, stuck to this format and required ticket reservations due to limited seating.
These events stand out for their intimate settings, where national bestsellers and regionally inspired themes come together. As highlighted by Vero Minute, these venues offer "residents with access to events and authors one might typically only see in much larger metro areas". Many events also emphasize local culture and themes, making them particularly special. While this structure is common, events in the 30A area add their own unique twist.
How 30A Events Compare
Bookstore events along 30A embrace the same close-knit, community-driven vibe but with a distinctly local touch. These gatherings often include casual mingling opportunities, complete with refreshments, to encourage relaxed and open conversations.
On 30A, the formal structure of author readings and signings blends effortlessly with the laid-back charm of coastal communities. Many events coincide with holiday shopping nights, seasonal festivities, or other local happenings, creating a lively and welcoming atmosphere. Whether you're attending a formal reading or a casual meet-and-greet, the focus is always on fostering meaningful connections between readers, authors, and the local literary scene. It’s the kind of setting where conversations flow naturally, and everyone feels at home.
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Planning Your Visit Around Bookstore Events
How to Read Event Calendars
If you're looking to plan your visit around bookstore events, start by checking regional event aggregators like SoWal.com and 30A.com. These platforms are a one-stop shop for local happenings, listing everything from farmers markets to live music across the 30A corridor, including bookstore events like readings and signings.
For more specific details, head directly to bookstore websites like sage-dragonflybookshop.com or thehiddenlantern.com. Most sites have a "View Details" option where you can check event times, ticket requirements, and other specifics. To avoid surprises, cross-check with Google Maps for real-time updates, particularly around the holidays when many bookstores shorten their hours - like closing at 3:30 PM on Christmas Eve or New Year's Eve. Signing up for newsletters, such as the SoWal Newsletter, can also keep you in the loop with event alerts delivered straight to your inbox.
Combining Bookstore Visits with Other Activities
Why stop at just a bookstore event when you can make it part of a full day of fun? For example, plan a visit to The Hidden Lantern in Rosemary Beach on a Sunday morning to coincide with the Rosemary Beach Farmers Market (open from 9:00 AM to 1:00 PM). After browsing the market, stick around for an afternoon author event.
Looking for evening plans? Pair a regional event like a wine walk or bocce night with a bookstore mingle. Author meet-and-greets often run from 6:00 PM to 8:00 PM, so you can schedule dinner in Santa Rosa Beach or Seaside before or after the event to round out your night.
What to Know Before You Go
Most bookstore events are casual and free to attend, but certain activities, like the "Prose & Pours" literature club, might require reservations to manage capacity. Author readings and Q&A sessions are typically about an hour long, so plan your time accordingly.
If you're heading to popular spots like Seaside or Rosemary Beach, it’s a good idea to arrive early. These areas can get crowded, and parking is often limited.
Many events include light refreshments, and purchasing the featured book is a great way to support both the author and the store. Be sure to check event details beforehand to confirm book availability and any special requirements. With a little planning, you can fully immerse yourself in the community-driven charm of 30A bookstore events and make your visit truly unforgettable.
Conclusion
Bookstore events along 30A offer much more than just a chance to grab a new book - they open the door to the region's vibrant literary culture. At Sage And Dragonfly Bookshop, for example, "Local Author Mingles" invite guests to chat with area writers while enjoying seasonal treats like mulled cider.
In addition to author mingles, family-friendly storytelling events like "Adventures in Alys" at the Alys Beach Amphitheatre bring stories to life for attendees of all ages. These gatherings highlight the area's dedication to fostering creativity and celebrating the arts beyond its picturesque beaches.
Whether you're joining a morning writing group or attending an evening with an author, these events create meaningful moments between visitors and local talent. The casual atmosphere - where mingling takes the place of formal book signings - sets 30A's literary happenings apart.
These events also play a vital role in supporting the local arts scene. For instance, the 30A Songwriters Festival, which donates 100% of its net proceeds to the Cultural Arts Alliance of Walton County, showcases how cultural programming helps strengthen the entire community. Together, these efforts add to the unique charm of the area's literary and artistic offerings.
Attending a bookstore event here isn’t just about meeting an author - it’s about embracing a way of life that values storytelling, creativity, and genuine connection. Plus, most of these events are free and open to both locals and visitors. With a little planning and by keeping an eye on local event calendars, you can easily make these literary experiences a part of your 30A journey.
For up-to-date event information, visit sowal.co.
FAQs
What events can I attend at Sundog Books and Sage & Dragonfly Bookshop?
Sundog Books in Seaside has made a name for itself with its author-centered events, drawing both regional and national talent. Notable past visitors include authors like Hardy Jackson and John Dufresne, along with celebrity chefs such as Emeril Lagasse. These gatherings often feature engaging elements like short talks or Q&A sessions, giving attendees a chance to connect with the speakers. Occasionally, the store hosts cookbook-themed events where chefs share recipes or delve into the art of food writing - a treat for food enthusiasts and book lovers alike. These events have become a favorite for both locals and tourists.
Over in DeFuniak Springs, Sage & Dragonfly Bookshop takes a more community-driven approach to its events. Their “Wine Wednesday” series combines casual book discussions with a glass of wine, creating a laid-back atmosphere for literary chats. Another standout is the “Verses + Vibes” Open-Mic Night, held on the first Thursday of each month, where poets and musicians showcase their talents. Beyond these, the shop regularly organizes book clubs and themed gatherings that celebrate creativity while strengthening local connections.
Where can I find information about upcoming bookstore events along 30A?
To stay in the loop about book signings, readings, and workshops happening around the 30A area, head over to the South Walton Events Calendar at sowal.co. This calendar is packed with community events, and you can narrow your search by selecting categories like “Books” or “Literary” to discover bookstore-related activities in spots like Santa Rosa Beach, Seaside, and Grayton Beach.
For even more detailed updates, check with local bookstores, as many share event announcements directly. Don’t forget to subscribe to the SoWal newsletter to get the latest news and alerts about upcoming literary events delivered straight to your inbox. You can also use the search bar on sowal.co and type in keywords like “book signing” or “reading” to quickly find what’s coming up. With these resources, you’ll always be in the know about the next great literary event along 30A!
Do 30A bookstores offer activities for kids during events?
Many bookstores in the 30A area go beyond just selling books - they create a welcoming space for kids with engaging activities and events. One popular option is storytime sessions, perfect for preschool and elementary-age children. These sessions often mix lively read-alouds with creative crafts or activities tied to the book, making reading both fun and interactive.
In addition, some independent bookstores offer themed reading circles, interactive writing workshops, and hands-on craft stations tailored specifically for kids. To make planning easier, families can check local community calendars or South Walton event listings for details. These events are a great way to keep little ones entertained during your 30A visit.