Top 7 Amenities High-Paying Guests Expect

High-paying guests demand more than just a place to stay - they want luxury experiences that justify premium prices. In areas like South Walton and 30A, where vacation rentals generate billions in revenue, offering the right amenities can significantly boost nightly rates, occupancy, and guest satisfaction. Here's what these guests prioritize:

1. Private Pools and Outdoor Spaces: Secluded, resort-style pools with features like heating, saltwater systems, and designer furnishings can increase nightly rates by up to 25%.
2. High-Speed Wi-Fi and Workspaces: Reliable internet (200+ Mbps) and ergonomic office setups cater to remote workers, boosting rates by 18%.
3. Concierge Services: Personalized services like private chefs, grocery stocking, and curated experiences can triple daily rates.
4. Gourmet Kitchens: High-end appliances, cookware, and outdoor kitchen setups attract culinary enthusiasts and families.
5. Spa-Like Bedrooms and Bathrooms: Luxury bedding, rainfall showers, and heated floors elevate the guest experience and boost rates by 18%.
6. Smart Home Technology: Keyless entry, voice-controlled lighting, and smart TVs enhance convenience and modern appeal.
7. Wellness and Recreation Areas: Private gyms, hot tubs, and game rooms meet the growing demand for fitness and entertainment options.

Quick Comparison

These amenities aren't just extras - they're investments that drive higher revenue, longer stays, and repeat bookings. Luxury travelers expect properties that combine comfort, convenience, and exclusivity, making these features essential for success in competitive markets.

1. Private Resort-Style Pool and Outdoor Space

Luxury Appeal and Exclusivity

Nothing says luxury quite like a private pool. It’s the ultimate upgrade that separates ordinary rentals from truly standout properties. For high-end travelers, privacy isn’t just a perk - it’s a must. A secluded pool area delivers exactly that, offering features like infinity edges, saltwater systems, and heating to recreate a resort-like atmosphere. Add tall hedges and expert landscaping, and you’ve got a space that feels completely private and exclusive.

But the appeal doesn’t stop at the pool itself. The surrounding outdoor area becomes an extension of the home, perfect for everything from al fresco dinners to sunset cocktails. Think designer daybeds, soft ambient lighting, and waterproof Bluetooth speakers - these details transform a simple poolside into a luxurious retreat that guests can’t resist sharing on Instagram.

Impact on Nightly Rates and Guest Satisfaction

Private pools don’t just elevate the guest experience - they also deliver measurable financial benefits. On average, properties with private pools see a boost of 18.5% in ADR (Average Daily Rate) and a 24% increase in RevPAR (Revenue Per Available Room). In coastal hotspots like South Walton, these numbers climb even higher. For instance, ADR jumps 21%, and RevPAR sees a 28% lift in such markets. The financial impact is clear: a luxury pool in Gualala, CA, added $32,700 in annual revenue to a high-end three-bedroom rental in 2025.

The demand for private pools is undeniable. A whopping 81% of travelers say they prioritize having a private pool, with 46% citing it as their primary reason for booking. In popular beach destinations, the numbers are even more striking - 36% of guests in Sandbridge Beach, VA, and 35% in Key West, FL, filter specifically for properties with pools. Adding complementary features like a hot tub can push annual revenue even higher, with gains of 15–20%.

Practicality and ROI for Vacation Rental Owners

Installing a private pool is a significant investment, with standard inground pools costing between $40,000 and $70,000. Luxury finishes can push costs beyond $100,000, and annual maintenance runs between $1,200 and $1,800. However, in thriving vacation rental markets, a well-maintained pool can pay for itself in under two years.

"Our ADR is 3 – 4X the market. People are paying a premium for our well-stocked, well set up and regularly maintained homes, and the services that we offer. That is not an accident." - Robin Craigen, Co-founder/CEO, Moving Mountains

To maximize your returns, consider adding heating elements to extend the pool’s usability into cooler months. Poolside extras like branded towels, luxury sunscreen, and plush robes can also enhance the guest experience. Professional maintenance is non-negotiable - guests expect spotless, hotel-level cleanliness from the moment they arrive.

A private pool is more than just a luxury feature; it’s a revenue-driving asset. With the right setup and care, it can deliver strong returns and set the stage for exploring other high-end amenities. Next up: how high-speed Wi-Fi and dedicated workspaces can elevate your property further.

2. High-Speed Wi-Fi and Dedicated Workspaces

Relevance to Affluent Traveler Expectations

Just like having a private pool can elevate a guest's experience, offering reliable, high-speed internet and a thoughtfully designed workspace can do the same. For today’s luxury travelers, staying productive while on the go is a top priority. 52% of renters now work remotely at least part-time, and 70% of them do so multiple days each week. This makes seamless connectivity absolutely essential for guests managing Zoom calls, streaming entertainment, and juggling multiple devices simultaneously.

"Guests seeking luxurious rentals typically don't fully disconnect from their 9-5. They'll need to work during their stay and will appreciate well-equipped home office setup." - Jessica Hopkins, Hostfully

The rise of the "bleisure" trend - combining business and leisure travel - has redefined what affluent guests expect. A simple kitchen table and standard Wi-Fi won’t cut it anymore. These travelers need dedicated workspaces with ergonomic seating, external monitors, bright lighting, and other must-have office tools. Picture this: they want to take a high-stakes client call with an ocean view in the background, not hunched over a dining chair struggling with spotty internet. A well-appointed workspace enhances the overall luxury experience, meeting the high expectations of today’s discerning travelers.

Impact on Nightly Rates and Guest Satisfaction

Investing in tech-friendly amenities pays off in more ways than one. Properties with dedicated workspaces enjoy an 18% boost in Average Daily Rate (ADR), with coastal hotspots like South Walton seeing even higher increases of 25%. Revenue Per Available Room (RevPAR) similarly jumps by 17.5% on average and by 26% in high-demand beach destinations.

Guest satisfaction is often tied directly to internet performance. 90% of renters view high-speed internet as essential, and it frequently influences their booking decisions. Poor Wi-Fi can derail the entire guest experience. As Vacasa bluntly puts it, "a vacation without high-speed internet is undoubtedly high-stress". For luxury rentals aiming to attract premium-paying guests, showcasing verified internet speeds in your listing is non-negotiable. Aim for speeds of 200+ Mbps download and 50+ Mbps upload to handle multiple high-bandwidth activities at once.

Practicality and ROI for Vacation Rental Owners

Creating a professional-grade workspace doesn’t have to break the bank. Setting one up typically costs between $510 and $1,320, and the investment usually pays off within 6 to 12 months.

Start small but smart. Regularly test and prominently display your Wi-Fi speeds to reassure guests. Upgrade basic chairs to ergonomic office chairs, especially for guests staying longer than a few days. Stock the workspace with essentials like backup chargers, power strips, and basic office supplies such as pens and notepads. Provide a simple tech guide with Wi-Fi login details and troubleshooting contacts. These thoughtful additions not only prevent negative reviews but also justify higher nightly rates. In fact, luxury rentals with well-equipped workspaces can command an ADR 3 to 4 times the market average.

3. Concierge and Personalized Guest Services

Luxury Appeal and Exclusivity

Concierge services transform a vacation rental into a high-end experience. Guests paying premium rates aren’t just looking for a place to stay - they’re after exclusive access to experiences that go beyond what money typically buys. This might mean last-minute bookings at hard-to-get-into restaurants, private event invitations, or carefully curated local activities tailored to their tastes and values.

"The pandemic has transformed the requests of our members... UHNW individuals are increasingly choosing experiential luxury - impactful, immersive experiences - as a way of creating memories and delivering impact." - Olivier Larigaldie, CEO of Jean Paul Group

Modern luxury travelers often want their trips to reflect their personal values. Many prioritize eco-friendly accommodations and seek out opportunities to support local communities through their stays. Wellness is another major draw - 78% of travelers are more likely to book properties offering wellness-focused services. A dedicated concierge can make these experiences seamless, arranging everything from in-home spa treatments and private yoga sessions to meal deliveries featuring locally sourced ingredients. These thoughtful touches elevate a stay from ordinary to unforgettable.

Impact on Nightly Rates and Guest Satisfaction

Offering concierge services doesn’t just enhance the guest experience - it can significantly boost revenue. Properties with professional concierge offerings often achieve an Average Daily Rate (ADR) that’s 3 to 4 times higher than the market average. This reflects the premium guests are willing to pay for personalized, high-quality service. In fact, luxury rentals with robust guest services can see up to a 40% revenue increase compared to standard listings.

Guest satisfaction also benefits from these personalized services. Quick and professional responses to any issues can turn potential problems into memorable “WOW” moments, encouraging five-star reviews and repeat bookings. This level of service not only justifies higher rates but also builds long-term guest loyalty.

Practicality and ROI for Vacation Rental Owners

You don’t need full-time staff to offer concierge services - partnering with local professionals is a cost-effective solution. Collaborate with private chefs, massage therapists, or drivers and charge a markup on their services. For example, if a guest books a private chef through your service, you can add a service fee on top of the chef’s rate. This approach generates additional income without requiring upfront investment.

To start, focus on simple services that are easy to manage but highly valued by guests. Options like early check-in, late check-out, or pre-arrival grocery stocking are quick wins. Digital guidebooks can also streamline the process, allowing guests to book add-ons like airport transfers or mid-stay cleanings with just a few clicks. These extra offerings not only enhance the guest experience but also create new revenue streams, helping you maximize profits beyond the nightly rate.

4. Gourmet Kitchen and Dining Areas

Luxury Appeal and Exclusivity

A gourmet kitchen can turn a vacation rental into a culinary paradise. Guests increasingly expect professional-grade appliances that surpass standard home setups. Think gas or convection stovetops, high-end refrigerators with automatic ice makers, and specialty beverage stations complete with premium coffee makers - all key features that elevate the experience for travelers.

The look and feel of the kitchen also matter. Custom woodwork, stone countertops, and spacious pantries create a sense of indulgence. Beyond the basics, thoughtful extras like high-quality knives, premium cookware, and elegant dishware for larger gatherings make a big impression. Outdoor kitchens equipped with gas grills, refrigerators, and even pizza ovens take it a step further, offering guests a complete luxury dining experience. These features work in harmony with other upscale amenities to create an unforgettable stay.

Impact on Nightly Rates and Guest Satisfaction

Investing in a gourmet kitchen can pay off in a big way. Properties with well-equipped kitchens often command average daily rates (ADRs) three to four times higher than market averages. Robin Craigen, Co-founder and CEO of Moving Mountains®, credits much of their success to their “well-stocked, well set up and regularly maintained homes.” They even update their kitchen inventory annually based on guest feedback to ensure no essential item is missing.

"We have many guests that like to really cook, and having a properly stocked and well-maintained kitchen is actually a wow. We make updates to our kitchen inventory list every year based on guest feedback." - Robin Craigen, Co-founder/CEO, Moving Mountains®

Having a full kitchen is a top priority for many travelers. It ranks among the top 10 most searched amenities on Airbnb, and 97% of U.S. travelers say amenities significantly impact their travel experience. When guests encounter a kitchen designed to impress - with extras like snack drawers, air fryers, and filtered water - they’re more likely to leave glowing reviews and return for future stays.

Practicality and ROI for Vacation Rental Owners

To keep your kitchen in peak condition, conduct annual inventory checks and listen to guest feedback. Small but impactful upgrades - like professionally sharpened knives, stainless steel appliances, or stone countertops - can instantly enhance your property’s appeal in listing photos.

You can also increase revenue by offering culinary add-ons. Partner with local private chefs or provide pre-arrival grocery shopping services to create a more personalized experience. During the holidays, consider supplying items like roasting pans and thermometers for large family meals. These thoughtful touches not only justify higher nightly rates but can also boost your property’s resale value over time. A well-designed kitchen isn’t just a feature - it’s a cornerstone of a luxury rental experience.

Amenities for Short-Term Rentals That Have MASSIVE ROI

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5. Spa-Quality Bedrooms and Bathrooms

When it comes to creating a truly luxurious experience, guest rooms should feel like a five-star retreat.

Luxury Appeal and Exclusivity

Guests who pay top dollar expect nothing less than perfection in their bedrooms and bathrooms. Start with the essentials: California King beds, plush mattresses, and 400–600 thread count linens. Add a variety of pillow options to cater to different preferences, ensuring every guest sleeps like royalty.

In the bathroom, think spa-level indulgence. Rainfall showerheads, deep soaking tubs, dual vanity sinks, and heated floors turn an everyday space into a personal sanctuary. Want to go the extra mile? Features like bidets with heated seats, heated towel racks, and elegant lighting take the experience up a notch. Even small gestures - like providing cotton buds, Q-tips, and refillable all-natural toiletries in branded containers - can leave a lasting impression.

These thoughtful touches not only enhance the guest experience but also translate into measurable financial gains.

Impact on Nightly Rates and Guest Satisfaction

The numbers speak for themselves. Properties with spa-like amenities can command nightly rates that are 18% higher than those with standard features. Beyond pricing, these upgrades can improve guest satisfaction scores by 20–35%, making your property more appealing to future travelers. In fact, professionally designed spaces with luxury elements can see revenue boosts of up to 40%.

Even aesthetic upgrades can make a difference. Neutral repainting can increase bookings by 15%, while high-end furniture adds another 4.5%. These changes not only attract new guests but also encourage repeat bookings, which can rise by 34% when such improvements are made.

Practicality and ROI for Vacation Rental Owners

While creating spa-quality spaces requires an upfront investment, the returns often outweigh the costs. Expect to spend $4,000–$10,000 for repainting and $2,000–$15,000 for upgrading furniture. To maintain a premium experience, plan to allocate 10–15% of your annual revenue for upgrades and 5–8% for upkeep.

For those looking for immediate impact without a full-scale renovation, focus on high-value changes. Simple additions like rainfall showerheads or heated towel racks can instantly elevate the bathroom experience. Don’t overlook the basics either - investing in thick, high-quality towels and keeping bathrooms stocked with essential grooming supplies can make a big difference in how guests perceive your property.

6. Smart Home Technology and Keyless Entry

When high-paying guests step into your rental, they expect a seamless, modern experience - starting with a hassle-free entry. Gone are the days of fumbling with lockboxes or waiting for a host to arrive.

Luxury Appeal and Exclusivity

Building on the convenience of tech-enhanced workspaces, smart home technology takes the guest experience to the next level. Keyless entry systems are a game-changer, allowing guests to access the property the moment they arrive, without the need for awkward scheduling. As Safely.com explains:

"Guests don't want to have to wait for their host to arrive and let them in - they want access to their vacation rental the moment they arrive."

But the benefits of smart home features go well beyond the front door. Voice-controlled lighting, Bluetooth speakers, and smart thermostats let guests set the perfect mood and temperature with ease. Traditional cable TV no longer meets the expectations of today’s luxury travelers. Instead, they look for smart TVs preloaded with streaming services like Netflix, Hulu, and Disney+, paired with high-quality sound systems that rival what they have at home. Even before they arrive, digital guidebooks can set the tone for a five-star stay.

Impact on Nightly Rates and Guest Satisfaction

Smart home features don’t just enhance the guest experience - they also deliver measurable business benefits. Studies reveal that amenities like contactless check-in can increase RevPAR by 18% and occupancy by 16%. In fact, 60% of travelers actively seek out rentals offering contactless check-in, and by 2024, 66% of vacation rental hosts had adopted PIN code smart locks, compared to just 24% who still greet guests in person.

Connectivity is another non-negotiable. Nearly 81% of travelers consider Wi-Fi a must-have, and 90% will pass on listings with poor internet. Smart locks, which cost just a few hundred dollars, not only improve security but also signal a well-managed, professional property. These upgrades seamlessly align with the luxury experience guests expect.

Relevance to Affluent Traveler Expectations

For upscale travelers, smart home features are no longer "nice-to-haves" - they’re essential. These guests expect the same level of control, privacy, and convenience they enjoy at home. Contactless hospitality, from digital check-ins to automated climate control, has become a standard feature, evolving from a pandemic-era adaptation into a permanent expectation.

Additionally, with 20% of Airbnb bookings now extending to long-term stays of 28 days or more, properties must also cater to remote workers. Reliable, high-speed internet (50–100 Mbps or higher) is critical to meet these needs.

Practicality and ROI for Vacation Rental Owners

Smart home upgrades deliver some of the best returns on investment for vacation rental owners. Start with the basics: smart locks integrated with your booking platform offer seamless, automated access while enhancing security.

Smart thermostats are another practical addition, allowing you to manage climate settings remotely between stays. This not only keeps guests comfortable but also helps lower utility bills. For properties targeting eco-conscious travelers - 43% of whom are willing to pay more for sustainable amenities - Energy Star appliances and automated energy systems are worth considering. These upgrades reduce costs, minimize environmental impact, and appeal to a growing segment of travelers.

7. Fitness, Wellness, and Recreation Spaces

For high-paying guests, wellness amenities are more than a perk - they’re often a dealbreaker. Studies show that 35% of travelers will only book properties with a gym, while 78% are drawn to accommodations offering extensive wellness services.

Luxury Appeal and Exclusivity

Beyond the convenience of smart technology, top-tier wellness and recreation facilities have become essential components of a luxury getaway. The rise of "workcations" has further blurred the line between leisure and daily routines. Guests now expect to maintain their fitness and wellness habits while traveling, whether that means hopping on a Peloton, accessing a fully equipped gym, or enjoying spa-like bathroom features. Joanna Pascal from Wander sums it up perfectly:

"Wellness isn't a trend, it's a shift. As remote work grows and trips get longer, the line between vacation and daily life keeps blurring."

These amenities not only enhance the guest experience but also pair seamlessly with other luxury features like private pools or gourmet kitchens. Recreation spaces, such as game rooms with billiards, ping pong tables, or arcade games, are particularly popular with multigenerational families and groups, especially during slower travel seasons. Interestingly, only 24% of luxury properties currently offer dedicated gyms, highlighting a clear opportunity for vacation rental owners to stand out.

Impact on Nightly Rates and Guest Satisfaction

Wellness-focused amenities don’t just attract guests - they drive revenue. Properties with private gyms see an 18% boost in Average Daily Rate (ADR) and a 17.5% increase in Revenue Per Available Room (RevPAR). Hot tubs, meanwhile, deliver even more striking results: a 24% rise in ADR, a 33% jump in RevPAR, and an annual revenue lift of 15% to 20%. Even smaller recreation features, like ping pong tables or arcade games, can bump bookings by 2.5% to 3.5%. These numbers make a strong case for investing in wellness and recreation amenities to meet the expectations of premium guests.

Practicality and ROI for Vacation Rental Owners

Creating a wellness-oriented space doesn’t have to break the bank. A home gym setup costs between $1,000 and $5,000, and this modest investment can quickly pay off with higher nightly rates and increased bookings. To create a professional gym atmosphere, consider adding rubber flooring, large mirrors, and a quality sound system. Stock a mini-fridge with protein drinks and filtered water for an extra touch.

For those interested in hot tubs, an investment of $4,000–$10,000 with roughly $1,000 in annual maintenance costs can yield returns within a year. If space is limited, focus on spa-inspired bathroom upgrades like rainfall showerheads, premium toiletries, and essential oil diffusers to create a wellness retreat without major renovations. Another option is to collaborate with local providers to offer mobile wellness services, such as in-home massages or yoga sessions, elevating the guest experience even further.

Robin Craigen, Co-founder and CEO of Moving Mountains, highlights the benefits of thoughtful amenities:

"Wow amenities: peloton bikes, pool table, home theater, and properly stocked essentials have all drawn comments in our guest surveys."

Amenity Comparison: Basic vs. Luxury

Upgrading from basic to luxury amenities can elevate rates by 3–4 times the market average. The distinction lies not just in having amenities but in crafting an experience that transforms a simple stay into something memorable. Here's a breakdown of how luxury upgrades can impact costs and revenue:

The takeaway? Luxury isn't about adding one standout feature - it's about weaving together details that create a seamless, premium experience. For example, a hot tub alone might generate a 15% to 20% annual revenue boost. But when paired with extras like plush robes, Bluetooth speakers, and mood lighting, it transforms into a spa-like retreat that guests rave about.

Conclusion

Guests seeking premium experiences expect more than just a few luxury features - they want a well-rounded, seamless stay that justifies the higher cost and keeps them coming back. Properties that strike the right balance with their amenities can charge significantly more than standard rentals. However, delivering this level of service also means being prepared to communicate effectively and address any issues promptly.

"Be ready to respond fast to any hiccups along the way – there will be some, but service recovery is an opportunity to deliver WOW for us." - Robin Craigen, Co-founder/CEO, Moving Mountains®

The location of a property is equally important in shaping the guest experience. Amenities should align with the setting - a hot tub might be a must-have for a mountain cabin, while beach chairs and outdoor showers are essential for coastal escapes. In areas like South Walton and along 30A, visitors expect a blend of coastal elegance and convenience.

For property owners in this region, staying in tune with local preferences is key. Resources like sowal.co offer valuable insights into local trends, events, and hidden gems, helping owners create memorable stays. Whether it’s ensuring easy access to Grayton Beach State Park or timing offerings around the 30A Songwriters Festival, understanding what makes your market unique allows you to tailor your property to meet the expectations of high-value guests.

FAQs

Why are private pools considered essential for luxury vacation rentals?

Private pools are often seen as the crown jewel of luxury rentals, offering guests an exclusive and serene escape. Whether it’s a fun-filled family vacation or a romantic retreat, a private pool transforms a stay into something truly special - like having the perks of a boutique hotel, but in the privacy of your own space. Add features like heated water, infinity edges, or built-in spa jets, and you’ve got an amenity that not only caters to specific guest tastes but also makes your property unforgettable.

In sunny coastal spots like South Walton, Florida, where the warm climate invites swimming almost any time of year, a private pool can be the deciding factor for many travelers. Guests are often happy to pay extra for the convenience and luxury this feature provides. Beyond enhancing the guest experience, a private pool can also increase the property’s earning potential, making it a smart investment for high-end vacation rentals.

How does smart home technology improve the guest experience in vacation rentals?

Smart home technology is reshaping vacation rentals, turning them into effortless and personalized getaways that guests are willing to pay a premium for. Take smart thermostats, for instance - they let guests set their ideal temperature even before they arrive, while automated climate control ensures the space remains cozy throughout their stay. Then there’s keyless entry systems, which eliminate the hassle of physical keys or lockbox codes, offering a secure and seamless way to come and go. And let’s not forget voice assistants like Alexa or Google Nest, which allow guests to adjust lighting, play music, or even order groceries with just a simple voice command - bringing a level of convenience that rivals top-tier hotels.

To enhance comfort even further, features like dimmable lighting, built-in charging stations, and high-speed Wi-Fi create a stress-free environment, ideal for remote workers or digital nomads. But it’s not just about convenience for the guests - these smart upgrades also provide property owners with insights into energy usage and maintenance, helping them maintain a polished, high-quality experience. In places like Florida’s 30A coastline, combining these tech features with local recommendations - like must-visit restaurants, hidden beaches, and community events - can take the guest experience to the next level.

Why do high-speed Wi-Fi and a dedicated workspace matter for attracting high-paying guests?

In today’s world, high-speed Wi-Fi and a well-thought-out workspace are more than just nice-to-haves - they’re essentials. Whether for work or personal use, staying connected is a priority for many travelers. By offering reliable internet and a comfortable place to get work done, you’re not just meeting a need - you’re enhancing the overall guest experience.

These amenities especially resonate with remote workers and business travelers. Many of them are willing to spend more for a rental that allows them to blend productivity with leisure seamlessly. By providing these features, you can make your property stand out and attract the growing number of travelers seeking flexible, work-friendly accommodations.

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